Netflix said on May 13 it spent US$135 billion over the past decade making films and TV shows in more than 50 countries, and that its productions employed over 425,000 people plus hundreds of thousands of extras, day laborers and vendors. [1, 2, 3]
The company said those productions helped generate more than US$325 billion for the global economy over the same period. [2, 3] Netflix also launched a website called "The Netflix Effect" to show how it says its shows and films boost local economies. [1]
The reports said Netflix is using the new data to push back on criticism after its aborted bid for Warner Bros. Discovery, which it dropped out of in February. They also pointed to examples the company has cited of local spillovers, including a 25% rise in airline bookings in South Korea and a 22% increase in Korean studies on Duolingo after "KPop Demon Hunters." [1]
In Taiwan, the reports said Netflix said its latest data showed the reach of its programming, including a Taipei 101 live stream that drew 6.2 million viewers and ranked in the top 10 in 74 countries. Yahoo Taiwan quoted Maya Huang as saying, "These works' success proves one thing: if a story is told well enough and is compelling enough, it can cross borders and resonate with audiences around the world." [3]
Netflix had earlier said its film "Narnia: The Magician’s Nephew" would get its longest ever exclusive theatrical run, according to the English report. [1]
