Apple approved Poke, a startup AI agent, as the first AI agent to operate on its Messages for Business platform in early June 2026 [1, 2]. Messages for Business allows iMessage users to interact with businesses for information, support, scheduling, and other services without leaving the app [1, 3, 2].
Launched in March 2026, Poke provides users with task management capabilities including planning, calendar updates, health tracking, smart home control, and photo editing through simple text messages [1]. Before gaining Apple approval, Poke was already accessible on platforms like SMS, Telegram, and WhatsApp in selected regions [1].
Poke's entry on Apple devices marks a key step in Apple’s AI integration strategy, which emphasizes privacy, security, and user experience [2]. The startup reportedly pays Apple on a per-user basis for platform access, with fees lower than those charged by Meta’s AI offerings [1]. Messages relayed by Poke have reached 100 million to date [1].
While sources focusing on the approval highlight Poke’s functionality, some reported technical difficulties emerged after the launch on Apple’s platform. Users on social media cited instability and interruptions in Poke’s service, leading to speculation about demand outpacing capacity or possible reconsideration by Apple [3].
The global conversational AI market is growing rapidly, valued at $12.4 billion in 2025 and expected to reach $29.8 billion by 2028 [2]. Apple's approval of Poke signals a move toward mainstream enterprise adoption of AI applications in consumer messaging [2].
