Nvidia CEO Jensen Huang said society must create new social norms to adapt to artificial intelligence, comparing the shift to changes made when automobiles became common, such as children no longer playing in streets and instituting speed rules [1, 2]. He spoke on September 1, emphasizing that everyone should engage with AI to close the technological divide and unlock AI’s benefits [1, 2]. Huang expressed optimism about AI’s potential to accelerate economic growth and scientific breakthroughs [1].
Unlike previous technologies, Huang noted that basic AI tools are free and easy to use, but that this apparent accessibility is subsidized and carries significant energy costs [2]. However, some critics argue Huang’s call to simply "just go engage" with AI is insufficient. They point out that past social norms around automobiles involved formal regulations like speed limits and question if informal norms will be enough for AI’s risks [2].
Financially, Nvidia remains highly profitable from supplying AI hardware. Yet, companies using Nvidia’s technology to build AI products appear less profitable, raising concerns about the sustainability of the wider AI market [2].
Huang’s interview on September 1 highlighted his call for collective social adaptation to AI’s rise and advocated inclusive AI use as a way to realize its ongoing benefits [1, 2].
