Samsung will hold its Galaxy Unpacked event on July 22, 2026, in London to debut new Galaxy devices including the Galaxy Z Fold 8, featuring a shorter and wider foldable design [1, 2, 3, 4, 5, 6, 7, 8]. The Galaxy Z Fold 8 offers a wider aspect ratio aimed at delivering more immersive video viewing and improved multitasking compared with previous narrower foldable models [1, 2, 4, 5, 6, 7, 8]. Samsung’s event will also include the launch of the Galaxy Z Fold 8 Ultra, an enhanced, higher-end model expected to support the S Pen, have a larger battery, faster charging, and a 200MP main camera [9, 8]. The company will introduce the Galaxy Z Flip 8, a compact foldable with iterative upgrades such as a redesigned hinge, possibly a lighter chassis, and modest performance improvements [9, 10, 5, 8].
Samsung’s invitation for the July 22 event featured a "torn label" graphic, hinting at a new foldable phone shape with an altered aspect ratio [1, 4, 5, 11, 6, 8]. A Samsung official said the new devices "will blend intelligent features with innovative designs to set a new standard in the AI era" [7]. Engadget reported Samsung will "introduce its latest Galaxy innovations that build on its leadership in foldables" [9].
The event is scheduled for 9 a.m. EDT, 9 p.m. Taiwan time [4, 5, 11, 6, 7, 8]. Samsung aims to maintain its foldables market lead ahead of Apple’s expected first foldable iPhone later this year [1, 2, 5, 11, 12, 8]. Samsung reported a record profit of 89.4 trillion won (approximately US$58 billion) for Q2 2026, driven in part by AI-related demand and infrastructure build-out [1, 2].
Following Samsung, Google plans to hold its Pixel hardware event on August 12, 2026, likely unveiling a foldable phone with a tall, narrow design that contrasts Samsung’s wider approach [1, 2, 8].
