HSS Holdings Bhd’s IPO public portion was oversubscribed by 10.56 times ahead of its scheduled listing on June 23, 2026, on Malaysia's ACE Market [1, 2]. Applications for 289.1 million shares flooded in, against just 25 million shares available to the Malaysian public [1, 2].
The Bumiputera portion of the offering drew applications for 103.64 million shares, oversubscribing by 7.29 times, while the other Malaysian public portion was oversubscribed by 13.84 times with 185.46 million shares applied for [1, 2]. Shares reserved for eligible directors, employees, and contributors were fully subscribed, as were all shares offered under private placement tranches [1].
The IPO comprises a public issue of 75 million new shares and an offer for sale of 52.5 million existing shares, priced at RM0.18 each, with an expected market capitalization upon listing of RM90 million [1]. The public IPO alone attracted 5,097 applications [2].
Founded in 2004, HSS Holdings markets bakery products such as cookies, biscuits, cakes, and snacks under brands including SINAR [1, 2]. It has a distribution network spanning roughly 330 wholesalers, 5 distributors, and 117 retailers across Malaysia, Singapore, Australia, and Indonesia [1, 2]. The company is unrelated to the listed construction firm HSS Engineers Bhd [1].
Capital raised from the IPO will be used to strengthen production capabilities and improve operational efficiency [1]. M&A Securities Sdn Bhd serves as principal adviser, sponsor, underwriter, and placement agent, with 合盈证券 serving the same roles [1, 2].
HSS Holdings Managing Director 吴承璋 said the strong investor response showed confidence in the company’s over 20 years of market presence, its diverse product portfolio, and extensive distribution network [2].
The company is set to list on the ACE Market as planned on June 23, marking a new chapter in its expansion efforts [1, 2].
