Nestlé SA acquired full ownership of German ready-to-drink meal maker yfood Labs GmbH by buying out founders Noel Bollmann and Benjamin Kremer in June 2026 [1, 2, 3]. Nestlé had initially acquired a 49% stake in yfood in 2023 before completing the full buyout [1, 2, 3].
The deal values yfood at approximately €450 million (RM2.08 billion) [2, 3]. Founded in 2017 by Bollmann and Kremer while working in finance, yfood produces healthy quick meal alternatives including ready-to-drink meals, shakes, powders, bars, and bowls [2, 3].
Yfood's products are distributed in about 30 European countries and generated nearly €150 million in revenue in 2025 [2, 3]. The acquisition is Nestlé CEO Philipp Navratil's first since taking charge in September 2025. Navratil aims to streamline operations and focus on faster-growing brands [2, 3]. Navratil said embedding nutrition into Nestlé’s core units offers an opportunity to "unlock growth," not just cut costs [2].
Nestlé views significant growth potential for yfood in the US meal-replacement market, building on its existing nutrition portfolio that includes the nutritional drink brand Boost and Orgain, which it acquired a majority stake in 2022 [2, 3]. The company recently combined its health science and nutrition divisions to focus on longevity, infant formula, gut health, and obesity management [2, 3].
Founded in 2017, yfood grew rapidly to generate nearly €150 million in revenue by 2025 [2, 3]. Nestlé's full acquisition in 2026 marks a step to strengthen its position in ready-to-drink nutritional products across Europe and beyond [1, 2, 3].
