Proton recorded sales of 22,632 vehicles in August 2026, marking a 22.7% increase from July and its strongest monthly performance since January 2010 [1, 2, 3]. The company’s year-to-date sales from January to August reached 141,421 units, up 40.2% compared to the same period last year [1, 2, 3].
Proton’s market share climbed to an estimated 27.9% in August, lifting the year-to-date share to 25.6% across Malaysia’s automotive market [1, 2, 3]. The boost came from strong performances by Proton’s internal combustion engine models—Saga, X50, S70, and X90—all leading their respective market segments in August, alongside its e.MAS electric vehicle lineup [1, 2, 3].
Notably, the Proton Saga model sold 7,347 units in August and neared 60,000 units for the eight-month period, representing a 33.3% year-on-year increase [2]. The e.MAS electric vehicle brand also achieved a record month, selling 6,047 units with the e.MAS 5 model contributing 4,818 units to the total [1, 2, 3].
Exports rose sharply, with August shipments hitting 2,477 units—the highest monthly export volume since January 2011 [1, 2, 3]. Year-to-date exports climbed to 6,059 units, surpassing Proton’s total exports for the entire year of 2025 [1, 2, 3]. Proton’s expanded assembly operations in Tanjong Malim, which include assembling Geely models for overseas markets, support this export growth [1, 3].
Datuk Abdul Rashid Musa, Proton’s Deputy CEO, said, “Our range continues to offer technology, design, quality, safety and performance, supported by a strong value proposition” [1]. He noted, “The record month reflects the confidence customers have in Proton’s models. At the same time, we are making strong gains in our export business” [2]. He added that assembling vehicles in Malaysia for Geely markets is key to growing export sales and benefits Proton’s vendors and Malaysia’s trade balance [1].
Proton’s next sales update is expected after September 2026 as the company builds on its recent momentum.
