Malaysia recorded 17.5 million foreign tourist arrivals as of May 2026 under the Visit Malaysia 2026 (VM2026) campaign aimed at reaching 47 million visitors by year-end [1, 2]. The Ministry of Tourism, through Tourism Malaysia, organised promotional activities both domestically and internationally to attract tourists [1, 2].
The government is working closely with airlines, travel agents, Key Opinion Leaders, media, and local stakeholders to maintain momentum amid global supply chain and transportation cost challenges [1, 2]. Deputy Tourism, Arts and Culture Minister Chiew Choon Man said, "We are working hard in the country and also abroad so that we can continue the momentum in attracting tourists into our country" [1].
The sector's growth benefits traders, hoteliers, hawkers, restaurants, transport operators, and retail outlets, supporting various parts of the economy [1, 2]. To boost funding, a special vehicle registration number series 'V 1 MY' to 'V 9999 MY' was launched on June 10 with bidding opening June 13 through 17 [1, 2]. The Deputy Minister noted the series could attract buyers who value premium registration numbers while encouraging support for tourism [2].
Meanwhile, the 2026 FIFA World Cup began June 11, hosted by the US, Canada, and Mexico, and will run until July 19 [3, 4]. Malaysia stands to gain economically through increased digital commerce, media consumption, payments, logistics, and cross-border business related to the tournament [3]. Bank of America Malaysia executive Gautam Puntambekar said the event's "multiplier effect extends well beyond tourism, hospitality and ticketing, as it will drive spending and business activity across multiple sectors" [3].
Malaysian fans can watch matches live at sports bars, mamak restaurants, and rooftop venues across Kuala Lumpur, Selangor, and nearby areas despite early morning kickoff times caused by time zone differences. Matches broadcast via RTM, RTMKlik, and Unifi TV provide accessible viewing [4].
