Thailand’s air-conditioner exports to Europe surged 41.3% year-on-year to US$130.1 million in May 2026 amid Europe’s record summer heatwaves [1, 2, 3]. Exports in the first five months of 2026 rose 16.5% to US$696.8 million, with Germany and France among the largest European buyers. Shipments to Germany jumped 37.2%, and exports to France increased 13.9% during January to May 2026 [1, 2, 3].
Europe accounted for 18% of Thailand’s total air-conditioner exports in 2025, ranking it the second largest market after the United States [1, 2, 3]. Thailand is one of the world’s top air-conditioner exporters alongside China and Mexico [1, 2]. Despite an overall decline in manufacturing production, Thailand’s air-conditioner output rose 20% in May 2026 compared to the same month a year earlier [2].
Retailers in Germany have reported shortages of portable air-conditioners and electric fans due to heatwaves pushing temperatures well above seasonal norms across Europe [1, 2, 3]. The demand spike also benefits Chinese appliance makers such as Midea Group, Haier Smart Home, and Gree Electric Appliances, who have seen rising exports to Europe [1, 2].
To attract Europeans seeking relief from the extreme summer heat, Thailand is promoting rainy-season holidays with discounted hotel rates and less crowded destinations [1, 2, 3]. The strategy aims to encourage travelers to visit Thailand during its rainy season as they look for cooler, more comfortable climates.
Thailand’s combined approach to expanding air-conditioner exports and boosting tourism targets Europe’s intensified summer heat conditions. The next scheduled tourism campaigns will continue through the rainy season to capture demand from travelers escaping heatwaves.
