adidas remains a key sponsor of The Straits Times & The Business Times Corporate Golf League, now in its 16th year, supporting the event since it became a sponsor in 2023 [1, 2].
Chen Rui Yuan, adidas Singapore country manager, described the league as a "strong networking platform that brings together professionals from diverse industries". He added that the event offers adidas a unique chance to showcase its latest golf innovations directly to passionate golfers on the course where "performance speaks for itself" [1].
Chen emphasized the brand visibility and support adidas has maintained at each edition, noting the positive energy generated by the vibrant community the league has cultivated. He said adidas values being connected to the credible and well-regarded ST & BT media platform, which helps reach a wider golfing community in Singapore and the region [1].
Many participants enjoy adidas prizes given in the lucky draw, frequently praising the apparel, shoes, golf bags, and travel gear. Golfer Winfred Tan commented, "I like their apparel and shoes, and especially their golf bag and travel gear" [1, 2].
adidas, a German multinational known worldwide for its athletic apparel and iconic sponsorships including Lionel Messi at the World Cup, continues to build its visibility in the golf sector through this league [1, 2].
The Straits Times & The Business Times Corporate Golf League will continue throughout the year, providing ongoing opportunities for networking and product exposure at its upcoming events.