The UEFA Women’s Champions League saw its audience more than double during the 2025/26 season, with total viewership expected to hit at least 44.5 million, UEFA announced on June 10, 2026 [1, 2]. More than 39.7 million fans tuned in before the final match alone [1, 2]. Matches were broadcast across 207 territories, with 30 free-to-air partners showing the final – the widest availability of a Women’s Champions League final to date [1, 2].
Social media engagement surged alongside broadcast figures, with 947 million video views representing a 50% increase year-on-year. Total impressions reached 1.49 billion, up 44%, and overall engagements grew 16% to 52 million [1, 2]. UEFA highlighted the competitive balance of the tournament, noting nearly half of all matches (49%) were decided by a single goal or ended in a draw. Additionally, 33% of matches featured comebacks, pointing to greater unpredictability and intensity [1, 2].
The season concluded on May 23, 2026, with Barcelona defeating Olympique Lyonnais at Oslo’s Ullevaal Stadion. The final was played before a sold-out crowd in a country with deep ties to women’s football [1, 2]. Nadine Kessler, UEFA’s Women’s Football Director, said, "From a sporting perspective, the level has been outstanding and from a viewership perspective the competition has set a new benchmark for the women’s club game." She added that the final delivered "everything we hoped for and more" in Norway, a historic nation for the sport [1, 2].
UEFA’s report represents the official confirmation of unprecedented growth in both audience reach and engagement for the Women’s Champions League during the 2025/26 season. It marks a milestone in the competition’s development and growing global appeal.
UEFA plans to build on these figures in future seasons, with next campaign broadcast arrangements expected to be announced later this year [1, 2].