Ferrari revealed the Luce on May 26, its first all-electric supercar priced at $640,000. The car offers 1,000 horsepower, accelerates from 0 to 62 mph in 2.5 seconds, and has a maximum range of 329 miles on a single charge [1, 2].
The Luce features a glass upper half, aluminum body, and a minimalist interior with rounded corners and thin lighting, a departure from Ferrari's traditional dramatic styling. Its design was created in collaboration with former Apple designer Jony Ive and Marc Newson through their agency LoveFrom [1, 2]. Ferrari's chief design officer Flavio Manzoni acknowledged the design is polarizing but expressed confidence that fans would eventually embrace it, saying, "I know the design is polarizing but I'm confident fans will embrace the new car with time" [1].
The car incorporates an accelerometer on the rear axle that generates in-cabin sound resembling a musical instrument, enhancing the driving experience [2]. A publicity event near Rome featured Pope Leo XIV test-driving the Luce, underscoring Ferrari's high-profile launch [2].
The unveiling triggered intense online reactions including memes and AI-generated images mocking the Luce as an Apple product or a minivan [1, 2]. Ferrari's shares reacted negatively, dropping approximately 6 to 8 percent in Milan and 5.1 percent in New York following the launch [1, 2].
Former Ferrari chairman Luca di Montezemolo strongly criticized the Luce, calling it a threat to Ferrari's legacy and expressing strong disdain: "We risk the destruction of a legend. I just hope someone removes the prancing horse from that car. This is certainly a machine that the Chinese won't copy—they won't need to" [2].
Ferrari faces a critical test as it expands into electric vehicles with the Luce. The company will monitor market response and fan acceptance in the coming months.
