Ford officially revealed the Fathom, its new midsize electric pickup truck, on August 6, 2026. The base model starts at $28,350 before destination fees, with total pricing reaching $29,945 after a $1,595 delivery charge [1, 2, 3, 4].
The Fathom will be the first vehicle built on Ford’s Universal Electric Vehicle (UEV) platform, representing a new manufacturing approach aimed at lowering costs and simplifying production [5, 1, 2, 3, 4]. Ford is assembling the truck at its Louisville Assembly Plant using an innovative "assembly tree" process designed for efficiency [2, 3]. A Ford spokesperson said, "We are confident that we have the best cost platform and are focused on the right market. We believe the UEV platform will be a strategic advantage -- and we have the best chance to make it work." [2]
The truck seats five and offers more passenger volume than a Toyota RAV4. It comes with a large, high-resolution touchscreen featuring Apple Maps, Android Auto, and Apple CarPlay, though it excludes Apple CarPlay Ultra [1, 6, 3, 4]. The Fathom will also be capable of bidirectional power, allowing it to supply electricity to tools, appliances, or potentially a home during outages [1, 4]. Ford’s BlueCruise advanced hands-free driver assistance system will be available, but enabling it will require an additional payment of $2,495 as a one-time fee or $495 annually [1, 6, 4].
The Fathom marks Ford’s key effort to compete with Tesla and Chinese electric vehicle makers by providing a more affordable electric truck option. It follows Ford’s discontinuation of the F-150 Lightning earlier in 2026, making the Fathom the company’s sole upcoming all-electric pickup [5, 1, 2, 7, 3, 4]. Despite its competitive starting price, the Fathom is positioned as more fully featured than emerging budget EV pickups like the Slate EV’s Slate model [6, 4].
Ford’s journey to this model began in 2022 with a skunkworks project to build simpler, affordable electric vehicles. Public goals for a sub-$30,000 EV were announced in 2025 [5, 1, 3]. Ford CEO Jim Farley has described the project as a potential "Model T moment" for the company [7].
Ford plans to reveal the Fathom’s full design and start taking pre-orders in early 2027. Customer deliveries are set to begin in fall 2027 [1, 2].
