GoPro filed a going-concern warning on June 1, citing severe financial distress and substantial doubt about its ability to continue operations [1, 2, 3, 4, 5, 6, 7]. The company's revenue dropped about 20-26% during 2025 and the first quarter of 2026, with full-year 2025 revenue around $650 million [1, 8, 9, 2, 6, 7].

GoPro reported a net loss exceeding $83 million in 2025 and around $93 million early in 2026 [8, 9, 2, 4, 6, 7]. Its available cash reserves shrank from over $100 million to about $49.7 million within a year [9, 10, 4, 6, 7]. The company has also cut 23% of its global workforce to reduce costs [1, 8, 2, 3, 4, 7].

Memory chip prices, including DRAM and NAND, increased between 80% and 115%, drastically raising production costs for GoPro [1, 8, 2, 3, 4, 5, 6, 7]. Suppliers have notified GoPro of planned memory supply reductions starting in April 2026, prioritizing high-margin AI data center customers over consumer electronics [1, 4, 5, 6, 7]. Samsung, SK Hynix, and Micron's shift of chip production to AI server demand has pressured companies like GoPro [1, 3, 5, 7].

GoPro lacks the purchasing power of larger tech rivals and cannot pass the higher memory costs onto consumers [1, 2, 3, 5, 7]. As a result, GoPro's market share has fallen sharply from 84% globally in 2022 to 18%, overtaken by competitors such as DJI and Insta360 [7]. The company's stock price dropped sharply after the warning, falling near $1.00 per share [1, 9, 2, 4, 5, 6, 7].

GoPro is exploring strategic alternatives including sale, merger, and pivoting into defense and aerospace markets [1, 8, 2, 3, 4, 5, 6, 7]. The company also holds a $50 million second-lien loan facility from Farallon Capital Management and a revolving credit facility with Wells Fargo to manage liquidity [1, 5, 6].

An official GoPro filing stated, "There is substantial doubt about the company’s ability to continue as a going concern," and warned that "planned reduction in memory supply from April will further reduce forecasted sales." The filing also said, "Our earnings forecast has been significantly impacted by an 80% to 115% increase in memory prices" [1]. A financial analyst noted that GoPro's decline is due not only to the memory crisis but also to "strategic missteps" [3].