Jay Shetty signed a multiyear agreement reported to be worth up to $100 million with Netflix and Spotify to exclusively distribute video episodes of his podcast "On Purpose" starting July 13, 2026 [1, 2, 3]. The deal marks the first time Netflix and Spotify have jointly signed the same creator for video podcast content [3].
Under the terms, full video episodes will be available only on Netflix and Spotify platforms, while older episodes and promotional clips will remain on YouTube [1, 2, 3]. Spotify will handle global advertising sales and enable viewers to switch seamlessly between watching and listening within the same app [3]. Netflix will distribute the video podcast to its global subscriber base [3].
Launched in 2019, "On Purpose" has featured interviews with Michelle Obama, Selena Gomez, Kim Kardashian, Oprah, and Emma Watson [1, 3]. Jay Shetty’s YouTube channel for the podcast has grown to over 5.6 million subscribers, earning him Streamy and Shorty awards [2]. Alexa Lee noted, "check out the health category of most podcast platforms, and you’ll see Jay Shetty’s On Purpose and Huberman Lab trading places each week in the No. 1 spot" [2].
The new deal follows the expiration of Shetty’s prior agreement with iHeartMedia, which previously handled advertising for "On Purpose" [1]. Jay Shetty has recently launched Perfect Strangers Media, a production company aimed at film, TV, and podcast projects, with two deals signed with Netflix for scripted and unscripted series [2].
Shetty described the focus of his new show as exploring the four decisions that shape a person’s life: how they view themselves, how they make money, who they choose to love, and how they serve the world [2].
In addition to his podcast ventures, Shetty is scheduled to tour Australia in November 2026 with a three-date live show centered on mindfulness and personal growth [2].
