Meta Platforms Inc started offering access to its AI agent, Meta Business Agent, to businesses on June 3, 2026, in the United States and other markets [1, 2]. The agent interacts with customers through Meta’s messaging apps WhatsApp, Messenger, and Instagram [1, 2].
Businesses can pay for the AI agent in two ways: larger companies are charged based on data used, measured in tokens, while smaller businesses subscribe through new Meta One premium service tiers that include the Business Agent feature [1, 2]. This is Meta’s first time charging for AI agents, having previously offered free customer interaction bots [1].
Meta CEO Mark Zuckerberg described the agent as a tool providing "always-on, highly-personalized experience" for businesses of all sizes. He said, "Today, I want to introduce Meta Business Agent, giving every business, of any size, an agent to talk to customers and help run your operation." He added, "Now, a clothing shop in Birmingham or a bakery in São Paulo can offer the same always-on, highly-personalized experience as a major brand," and that as AI models improve, the agent will eventually help run entire businesses [2].
Currently, the Meta Business Agent handles chat conversations with customers. Meta plans to expand the agent’s capabilities to include market research, product insights, and calendar management [1, 2].
Since October 2025, Meta tested a free Business AI version in select countries including Mexico and India [2]. The company has invested hundreds of billions of dollars in AI development and aims to diversify revenue beyond the 98% currently coming from advertising [1, 2].
The launch of Meta Business Agent marks a new phase in Meta’s AI offerings, combining subscription revenue with usage-based fees. The company continues to develop more advanced "agentic capabilities" designed to automate broader business functions over time [2].
