Meta's text-based social media platform Threads hit 500 million monthly active users three years after its 2023 launch, the company announced on June 16, 2026 [1, 2]. Threads surpassed Elon Musk’s X in daily active users on mobile worldwide in September 2025, according to data from Similarweb [1].
Despite Threads’ global success, X remains ahead of Threads in daily active users within the United States as of April 2026. As of that date, Threads had 18.3 million daily active users in the U.S., while X reported 21.3 million [1]. Globally, Threads had 135.7 million daily active users, slightly ahead of X’s 126.9 million [1]. The last public figure for Threads’ daily active users was 150 million, reported in October 2025 [2].
Threads’ fast growth is credited to its seamless integration with Meta’s Instagram platform, which CEO Mark Zuckerberg said has 3 billion monthly active users, a point highlighted by Evercore ISI analyst Mark Mahaney who called it a “big advantage” [1]. The app’s engagement in Asian markets has also surged, with time spent on Threads up 80% in South Korea and 130% in Japan compared to the previous year [2].
Meta is enhancing Threads’ communities feature by adding a discovery hub, contributor badges, and expanding live chat capabilities to all users by July 2026 [1, 2]. The platform is also rolling out a new "Your Algo" feature that allows users more control over the algorithmic content they see [1, 2].
Meta’s CFO Susan Li stated in April 2026 that the company does not expect Threads to be a meaningful revenue growth driver in 2026 despite the rollout of advertising on the platform [2].
Meta plans to expand Threads’ live chats to all users in July 2026, continuing to build on the platform’s social features and user engagement [2].
