Spotify announced the Reserved feature during its Investor Day event today, May 21, 2026, revealing plans to let its most dedicated fans buy concert tickets before general sales begin [1, 2]. The program will launch in the U.S. this summer for select artists' tours under a multi-year partnership with Live Nation [1, 3, 4, 2].
Only fans with Spotify Premium subscriptions will qualify for the program. Eligibility will be determined by a fan's activity on the platform, including streams, shares, and other interactions. Spotify said it will monitor these actions to prevent bot and AI abuse [1, 3, 4, 2].
Eligible fans will receive notifications by email and through the Spotify app. They will then have a 24-hour window to buy up to two tickets per show before tickets are offered to the general public [1, 3, 4, 2]. "No racing against thousands of other fans, no hunting for codes, just a reserved window to purchase before tickets are on sale to the general public," Spotify said [2].
Spotify noted that there will be more superfans than seats on many tours. "There will be significantly more superfans than there are seats available on a tour, so not every fan will receive an offer," the company said [3]. Availability will vary by artist, tour, and venue location.
Spotify’s ticketing platform has previously facilitated over $1.5 billion in sales for artists. The Reserved feature aims to improve fan access and reduce scalping risks [3]. Looking ahead, Spotify plans to expand the Reserved program to additional tours and international markets throughout 2026 and beyond [4, 2].
Alongside the Reserved feature, Spotify announced a new standalone desktop app called Studio, which offers personalized content creation tools and AI-assisted playlist generation [1, 2].
The Reserved ticket sales program is set to begin this summer in the U.S. with select artist tours, marking Spotify’s latest effort to deepen fan engagement and support the live music ecosystem [1, 3, 4, 2].
