Waymo announced the launch of Waymo Premier on June 11, 2026. The subscription costs $29.99 per month and is designed for frequent riders, providing priority pickups, 10% cash back on every trip, early access to service in new cities, and up to five free ride cancellations monthly [1, 2, 3, 4, 5].
Premier is initially available to select riders in San Francisco, Los Angeles, and Phoenix, with plans to expand to additional cities that use the Waymo app in the future, according to a Waymo spokesperson [5]. The benefits extend across the 10 cities where Waymo currently operates its own app-based service but exclude cities where its service runs only via the Uber app, including Austin and Atlanta [2, 3, 5].
Waymo’s fleet includes Jaguar SUVs and the newer Zeekr-built Ojai electric minivans, expanding its autonomous vehicle offerings [2, 3, 5]. The pricing and perks were developed after surveying riders on desired benefits, settling on the $29.99 fee as an optimal price point [2, 3].
Sarah Paige Roland, a Waymo rider in Phoenix, described the value of the service, saying, "I never got my driver's license, and I rely on Waymo to commute to an office every day. I get privacy, time back, a safe ride, and I'm not obligated to talk to someone that I don't want to talk to. Adding cash back and priority pickups on top of that makes Premier a no-brainer for someone like me" [1].
Waymo Premier aims to deepen direct relationships with riders as Waymo expands service in more cities without partnering with ride-hailing apps [5]. Industry comparisons show Uber One and Lyft Pink subscriptions cost around $10 per month and offer broader perks like food delivery and hotel discounts, making Waymo Premier a higher-priced but more ride-focused loyalty program [6]. TechCrunch noted that "while it may be three times the cost of Uber One, rider data has shown that people are willing to pay more for Waymo robotaxis than for traditional ride-hail options" [3].
Waymo raised $16 billion in funding in early 2026 at a $126 billion valuation, with backing from Alphabet and investors like Andreessen Horowitz [4]. However, Alphabet’s Other Bets segment, which includes Waymo, posted a $2.1 billion loss and $411 million revenue in Q1 2026 [4].
The company plans to continue inviting more riders to Premier as it expands the service footprint beyond the initial launch cities [5].
