Fifa announced it expects to generate approximately $15 billion in revenue from the 2026 World Cup held across the United States, Mexico, and Canada, far exceeding the original $11 billion forecast [1, 2, 3]. The revenue boost comes partly from a 15% fee Fifa collected on both buyers and sellers in the secondary ticket market, which contributed substantially to overall income [1, 2, 3].
The 2026 tournament featured a record 48 teams and 104 matches, up from 32 teams and 64 matches in the 2022 World Cup in Qatar, comparing the expanded scale to the previous edition [1, 3]. In 2022, Fifa generated $5.769 billion from the World Cup, highlighting the leap in revenue this year [1, 3].
Ticket prices for 2026 ranged from $60 up to $34,500 for premium hospitality packages with a median price of about $900, reflecting a wide spectrum of fan access [2, 4]. Stadiums saw very high utilization, particularly in the group stage with around 99% attendance, which Antonio Di Cianni noted showed strong demand despite steep ticket costs [4].
Fifa President Gianni Infantino informed Fifa member associations about the record revenue projection on July 18, a day before the final [1, 2, 3]. The final, played on July 19, saw Spain defeat Argentina 1-0 in extra time [4].
The commercial success of the 2026 event improves the prospects for the United States hosting future World Cups and Club World Cups, according to industry analysts [2]. Former US President Donald Trump commented on the tournament hosting, stating, "You should choose the United States of America again. This time we will leave Canada and Mexico out" [2].
