Callaway Golf ended its partnership with golf media firm Good Good Golf on August 27, 2026, after widespread backlash over an advertisement showing a male golfer pushing a female golfer to the ground [1, 2, 3, 4, 5, 6]. The ad featured Good Good co-founder Garrett Clark shoving professional golfer Alexis Miestowski when she tried to touch his new driver, followed by Clark warning, "Do not touch my new driver" [1, 2, 3, 4, 5, 6, 7, 8, 9].
The ad first appeared online during the week of August 21, 2026, but was quickly pulled following the public outcry [1, 2, 3, 6, 10]. That same day Good Good hired Joe Flannery as president to oversee business operations amid the escalating controversy [10].
Callaway apologized for approving and reposting the ad, admitting its content review was insufficient. The company committed $1 million to organizations working to prevent violence against women and said, "Unequivocally, violence against women is unacceptable and should never be trivialised, normalised, or used as entertainment" [1, 2, 5, 6, 7, 9].
Good Good Golf also issued an apology. Co-founder Garrett Clark said the video was intended as a spoof of the movie "Obsession" and did not reflect the firm's values [1, 2, 6, 7, 11]. Good Good CEO Matt Kendrick said the company was focused on learning from the situation. However, Kendrick publicly criticized Callaway, saying the brand approved the ad then "asked us to take the fall" and dropped Good Good in a "coordinated media blitz" [2, 7].
Retailers including Dick's Sporting Goods, Golf Galaxy, PGA Tour Superstore, and Target removed Good Good merchandise from their shelves amid the fallout [6, 7, 8, 9, 11]. Golf Channel also postponed "Big Break x Good," a reality series involving Good Good Golf and sponsored by Golf Galaxy [4, 5, 7, 11].
The PGA Tour supported Good Good's decision to step away as title sponsor of a FedEx Cup Fall event in Austin, Texas, scheduled for November 12-15, 2026. PGA Tour CEO Brian Rolapp called the ad "concerning" and "clearly not aligned with PGA Tour values". He said the tournament would proceed on schedule with new sponsors to be announced [1, 2, 3, 4, 5, 6, 9].
Good Good Golf runs a large golf-focused YouTube channel with over 2.13 million subscribers, targeting a younger, diverse audience [2, 3, 7, 10]. In response to the controversy, PXG released a counter ad featuring LPGA players promoting inclusivity with the message "our drivers play nice with everyone," seen as a jab at the incident [8].
The FedEx Cup event in Austin, previously sponsored by Good Good Golf, remains set for November 12-15, 2026, while PGA Tour officials work on new sponsorship arrangements [1, 4, 9].
