Apple's industrial design team has been reviewing the Apple Watch's design direction over the past year. It is considering replacing the usual square screen with circular screen sizes or even removing the screen entirely for a health-focused wearable without a display, according to multiple sources [1, 2, 3, 4]. The concept of a screenless Apple Watch is inspired by the growing popularity of no-display health devices like the Oura Ring and Whoop band, aiming to provide users with long battery life, low distraction, and all-day comfort [2, 4].
Mark Gurman noted Apple is "considering new devices with no displays, as well as different types of screens and various sizes" [2]. Alongside the new form factors, Apple may expand the product lineup beyond the current Ultra and Hermès premium models. The company is reportedly exploring more premium editions above these, as well as a budget model below the existing SE to reach wider consumer segments [2, 4].
Despite these future possibilities, the Apple Watch Series 12 and Apple Watch Ultra 4 set for release in fall 2026 will keep the traditional shape. These models will focus mainly on performance improvements, enhanced health and fitness features, new chipsets, updated colors, and band options without major redesigns [1, 2, 3, 4]. Some reports have speculated Apple might introduce a new band connector design in 2026 that could make older bands incompatible, but this claim remains unconfirmed despite recurring rumors since 2022 [1, 3].
Apple executives, including Eddy Cue, have expressed interest in integrating generative AI technologies to enhance health applications in future wearable devices [4]. The Apple Watch will mark 11 years since its first launch in 2015 by 2026 [3].
A ceramic case option may return sometime between 2025 and 2027, along with new colors and bands, according to sources [2]. The next key event is the launch of the Apple Watch Series 12 and Ultra 4 expected in September 2026, focusing on refinements ahead of any major design shifts.
