Google began rolling out AI disclosure labels on July 9, 2026, for ads served through Search, YouTube, and Google Discover, according to the company’s announcement [1, 2]. The new feature appears in the “how this ad was made” section, which users can access via an info icon or a three-dot menu on relevant ads [1, 2, 3].
Ads created or edited with Google's own generative AI tools automatically receive an AI disclosure label. When AI tools outside Google are used, advertisers must manually indicate AI involvement by using a new control in My Ad Center, as Google does not verify third-party AI use automatically [1, 2, 3].
In some regions, local laws may require AI disclosures to appear directly on the ad itself, either through automatic or manual labeling [1, 2, 3]. Before this broader rollout, Google only mandated disclosures for synthetic or digitally altered content in election ads [1, 2].
Other companies like Meta have adopted similar AI disclosure labels, displayed in their “About this ad” panels to inform users about AI-generated content [2].
A Google spokesperson said the goal is to help users better understand the ads they see while giving advertisers straightforward tools to comply with changing industry standards [3]. The rollout aims to increase transparency around AI-generated advertising content across popular Google platforms.
