Instagram announced on August 31 it will rename its “AI creator” label to “AI-generated profile” to increase transparency about AI-generated personas on its platform [1, 2, 3]. The change aims to clarify disclosure for accounts featuring AI-generated people rather than every use of AI, such as photo edits or content creation [1, 3].
The company said it will identify suspected AI-generated profiles masquerading as real humans and require them to use the new label. Creators who fail to disclose as AI-generated may see their reach limited by Instagram’s algorithm [1, 2, 3]. Instagram explained, "As generative AI becomes a bigger part of how people create, we've heard that people don't like seeing a profile that seems human, only to find out later that the person featured is AI-generated" [1].
This policy update responds to user frustration with profiles that look human but are actually AI creations. Instagram acknowledged, "We've heard from our community that they don't like coming across a profile that seems human, only to find out later that the person featured is AI-generated" [3]. The move follows broader concern about AI influencers promoting apps and health products, some spreading misinformation [1, 3].
Creators who are penalized with reduced reach will have the option to appeal via Instagram’s Account Status dashboard [3]. The initiative arrives amid ongoing scrutiny of AI-related content, as Meta recently settled an $18 billion lawsuit over unauthorized AI likeness use [1].
Starting August 31, Instagram will enforce the label change and reach limits for undisclosed AI-generated profiles to improve transparency and user trust on the platform [1, 2, 3].
