Verizon launched its new Simplicity flat-rate mobile plan across the U.S. on September 5, offering unlimited 5G data for $30 per month to new customers and $45 per month to existing ones [1, 2]. The entry price is a promotional rate requiring autopay enrollment and switching carriers.
The plan includes 10GB of mobile hotspot data, roaming in Canada and Mexico, and satellite texting, aiming to simplify mobile service offerings across regions [1, 2]. Activation and upgrade fees of $40 are waived if customers join Verizon's new loyalty program through the My Verizon app.
Verizon’s loyalty program gives 3% cash back monthly via Verizon Dollars, plus access to perks such as ticket events and giveaways, enhancing rewards without complex conditions. CEO Dan Schulman said, "For too long, this industry has burdened people with complex plans, forced upgrades they don’t need, and so-called ‘rewards’ with tons of caveats" [1].
Customers can add a home internet plan for $35 per month or bundle streaming services like Netflix, Disney Plus, Hulu, and HBO Max for an additional fee [1, 2]. Verizon also introduced Verizon One, a combined unlimited 5G and home internet package costing $70 monthly, available only to new subscribers [1].
The new mobile offerings come as part of Verizon's effort to simplify pricing and provide straightforward rewards to customers. The company’s next focus will be expanding its loyalty program benefits to increase customer retention.
The Simplicity plan officially launched today, with promotional pricing effective immediately for qualifying customers [1, 2].
