YouTube has expanded its AI-powered likeness detection tool to all users aged 18 and older with an account, allowing them to scan for deepfakes using facial recognition technology [1, 2].
The tool was initially previewed in 2024 and launched late 2025 exclusively for Partner Program creators who met monetization criteria [2]. It later expanded in early 2026 to journalists and politicians before this wider release in May 2026 [1, 2].
Users enrolling in the program submit a selfie scan and government-issued ID through YouTube Studio for verification [2]. The tool scans videos for facial matches. If a potential deepfake is detected, users receive alerts and can review flagged content [1, 2]. They may request removals based on YouTube’s privacy policies and content guidelines [1, 2].
The technology identifies likeness by facial features only and does not scan or analyze voice; however, YouTube may inquire about voice replication when considering removal requests [1, 2]. Carveouts exist for parodies and satire, and users may withdraw from the program at any time and have their biometric data deleted [1].
YouTube spokesperson Jack Malon said, "With this expansion, we're making clear that whether creators have been uploading to YouTube for a decade or are just starting, they'll have access to the same level of protection" [1].
Although deepfake concerns have often focused on celebrities and public figures, YouTube acknowledges risks to private citizens, including teenagers targeted by classmates [1].
The tool aims to provide a proactive defense against manipulated videos that could harm creators' reputations or mislead viewers.
Users interested in enrolling must be at least 18 years old and can sign up through YouTube Studio starting today [1, 2].
