Ferrari unveiled its first fully electric vehicle, the Luce, on May 26, 2026, in Rome, marking a major step for the luxury automaker [1, 2]. The Luce is a four-door, five-seat electric sedan with over 1,000 horsepower distributed across four electric motors—one per wheel [3, 2, 4]. It can accelerate from 0 to 100 kph in about 2.5 seconds and has a top speed exceeding 310 kph (approximately 190 mph) [1, 2, 4].
The car is powered by a 122 kWh battery that delivers an estimated range of roughly 530–531 kilometers under WLTP testing [1, 4]. Fast charging can replenish the battery from 10% to 80% in about 20 to 25 minutes [1]. The Luce weighs about 2,260 kilograms (2.26 tonnes) and features an interior crafted from leather, glass, and anodized aluminum with several physical controls rather than a fully digital dashboard [2, 4].
Design work involved Jony Ive and Marc Newson of the design firm LoveFrom, reflecting a blend of Ferrari performance and bespoke luxury aesthetics [1, 2, 4]. It is only Ferrari's second four-door model, following its Purosangue SUV [1]. Ferrari chairman John Elkann said, "This new model carries into the future the values that make Ferrari instantly recognisable all over the world" [1]. Ferrari CEO Benedetto Vigna called the car "the result of five years of work" [2].
Ferrari’s marketing chief Enrico Galliera described the Luce as "absolutely stunning," designed for clients seeking a car for different moments in life, including wealthy families, and hopes to broaden their market reach with the model, including in China [2]. The launch arrives amid a difficult luxury electric vehicle market where brands such as Porsche and Lamborghini have slowed EV development due to soft demand [3, 1, 2].
There is some variation in reported pricing. One source estimates the Luce at around €550,000 (about RM 2.53 million), while another puts the starting price over €700,000 ($815,000) [1, 2]. Deliveries of the Ferrari Luce are scheduled to begin in the fourth quarter of 2026 [1, 2].
