Count Binface, a British novelty candidate known for wearing a trash can on his head and satirizing elections, requested an update on the long-awaited game Shenmue 4 from Sega. He made the demand in a video posted on July 22, 2026, commissioned by the Shenmue fan group Shenmue Dojo via Cameo [1, 2, 3, 4].
In the video, Binface said, "I need to say a galactic 'hello' to Sega on behalf of the Shenmue fans. I've got a little bone to pick with you because the fans would like to campaign for an update from you Sega about Shenmue 4" [2]. He also joked about nationalizing Sega and British singer Adele, asking, "Should we harness the power of the Shenmue to ensure there is no delay with updates ever again?" [1]
Binface, who is running as the sole challenger to Nigel Farage in the 2026 Clacton by-election, is known for his humorous policies, such as banning speakerphone use on public transport and entering Eurovision 2027 [3]. Farage resigned after reportedly failing to report a £5 million ($6.7 million) donation from a cryptocurrency billionaire [1, 3].
The candidate urged Sega to take action, telling them, "You need to get your bottoms in gear, sort yourselves out, and get [Shenmue 4] done" [3]. The Shenmue 4 game has no confirmed release date despite ongoing fan anticipation.
Additionally, there was a fake AI-generated trailer for Shenmue 4 in 2025 that briefly fooled fans before being debunked [3]. A remastered version of Shenmue III, titled Shenmue III Enhanced, is expected to launch in the fourth quarter of 2026 by publisher Inin Games [3].
The Clacton by-election triggered by Farage's resignation is underway, with Binface gaining attention for his quirky campaign and calls to Sega. Fans are awaiting further announcements regarding the next installment of the Shenmue series.
