GreaterThan Group is financing Star Wars: Fate of the Old Republic, the sequel to Knights of the Old Republic led by Casey Hudson, announced and funded in 2025 [1]. The investment firm was founded by Simon Zhu, former NetEase president of global investments and partnerships, who left NetEase in 2025 following the company's reduced focus on gaming [1, 2].
GreaterThan Group has raised $100 million to invest in game studios including Arcanaut and BulletFarm [1]. At the time of reporting, the firm had about $40 million in cash and $60 million in signed commitments for video game projects [2]. Zhu said, "You can have player satisfaction. You can have commercial success. You can have the achievement of art. You don’t need to compromise or sacrifice one thing for the other. Let’s give the best creator the opportunity to work on a dream project. Everyone wins" [1].
BulletFarm is a new studio founded in 2024 by David Vondehaar, former design director of Call of Duty: Black Ops [1, 2]. Vondehaar left the Call of Duty studio Treyarch in 2023 and co-founded BulletFarm with initial funding from NetEase before GreaterThan’s investment [2]. BulletFarm’s new shooter game has a team of about 50 people and aims for around three years of development [2].
Vondehaar described the game as "if David Lynch made shooters," emphasizing it will be "definitely not another military simulation and certainly, not a Call of Duty killer" [2]. He added, "If you gave me $200 million, I wouldn’t spend it all. Money doesn’t make it good. People make it good" [2].
GreaterThan’s backing of both established franchises like Star Wars and innovative new studios like BulletFarm underlines the firm’s strategy to fund diverse gaming projects. The development work on BulletFarm’s new shooter is ongoing with a target completion in about three years [2].
