KPop Demon Hunters has spent 52 straight weeks in Netflix’s Global Top 10, surpassing the previous record of 20 weeks set by Extraordinary Attorney Woo, according to Netflix data from June 2026 [1, 2]. The film, released on June 20, 2025, is Netflix’s most-watched title ever with estimates of about 640 million views to date, well above the initial 500 million figure [1, 2]. It is also the first Netflix movie to remain in the global top 10 for an entire year, maintaining a presence with at least one day in the list each week [2].
The movie topped the domestic box office in August 2025 during a limited sing-along theatrical release, highlighting its broad appeal beyond streaming [1]. It features animation by the studio behind Spider-Man: Into the Spider-Verse and carries a chart-topping soundtrack that has amassed 15 billion streams, the highest this decade [1, 2]. The film won Academy Awards for Best Original Song ("Golden") and Best Animated Feature; the song also earned a Grammy, marking the first Grammy for a K-pop group in that category [1].
In addition to streaming success, Netflix has announced extensive merchandise deals including partnerships with Mattel, Hasbro, McDonald’s Happy Meals, a collaboration with Vans, Lego sets, skincare products, dolls, accessories, and a special anniversary edition soundtrack [1, 2]. The studio also released a Fortnite skin within two months of launch, adding to its cross-platform presence [2].
Netflix signed a multiyear directing and writing deal with Maggie Kang and Chris Appelhans, the film’s directors, and greenlit a sequel. However, the new film’s release is not expected before 2030 due to the complex production and songwriting involved in animation [1, 2]. A global concert tour themed around KPop Demon Hunters has been announced, but details and dates have not yet been released [1].
The second longest run in Netflix’s top 10 is held by All Quiet on the Western Front at 17 weeks, which did not consistently appear in its first 90 days [2]. KPop Demon Hunters has now firmly established its place as a global streaming phenomenon with sustained popularity and strong brand extensions.
