Apple reduced the price of its second-generation AirTags four-pack to $79.99 in August 2026, down from the original $99. This represents the lowest price offered so far for the bundle in the US market [1, 2, 3].
The second-generation AirTag features internal upgrades over the first generation, including an improved ultra-wideband chip for more precise location tracking, extended Bluetooth range, and a louder speaker, although its external design remains unchanged [1, 3]. Apple says the Precision Finding feature now provides up to 50% more range than before, delivering numerical distance and directional guidance when users are close to their AirTag [3].
Precision Finding is supported on Apple Watch Series 9 and newer models, as well as Apple Watch Ultra 2 and later, expanding device compatibility beyond iPhone [3]. The AirTag retains a user-replaceable CR2032 coin battery, maintaining ease of battery swaps for users [2, 3].
While the four-pack sells for $79.99, a single second-generation AirTag is priced at approximately $24 [1, 3]. This price drop comes as other popular Apple accessories, such as the Elgato Stream Deck, remain at higher price points even after discounts [1].
The price reduction may appeal to consumers looking for a reliable and improved item tracker with enhanced precision and longer Bluetooth connectivity. The new pricing is effective as of August 2026, continuing Apple's push to refresh its gadget lineup with incremental improvements at more accessible price points [1, 2, 3].
