LaGuardia Airport unveiled Bridget, a life-sized AI hologram assistant, at Terminal B near the Food Hall in August 2026 to assist travelers with questions and navigation [1, 2].
Bridget can converse naturally, providing real-time information about gates, shops, baggage claim, and VIP lounges using live terminal maps [1, 2]. The assistant currently supports English and Spanish, with plans to add more languages later [1, 2].
The system is a joint effort between Proto Inc., which developed the hologram hardware, and Holomedia's AI Concierge Wayfinder platform [1, 2]. The kiosk includes accessibility features such as on-screen subtitles, high-contrast displays, and physical interfaces designed for wheelchair users [1, 2].
Suzette Noble, CEO of LaGuardia Gateway Partners, which manages Terminal B, said, "The introduction of the interactive AI hologram aligns perfectly with this vision, allowing us to leverage next-generation technology to meet the evolving needs of our travelers" [1]. She added in Mandarin that the hologram "provides travelers with a seamless and effortless journey through innovation" [2].
David Nussbaum, founder of Proto Inc., described the deployment as the first airport use of AI-driven interactive holograms to expand human service, noting it offers "natural and intuitive guidance" [2].
LaGuardia plans to add more hologram units across Terminal B concourses to supplement human staff during busy periods, not replace them [1, 2]. This follows Miami International Airport’s AI hologram assistant announcement about three weeks earlier, which supports up to 40 languages [2].
Some privacy concerns remain over AI assistants in airports due to potential integration of biometric and traveler data [2].
The LaGuardia Gateway Partners will continue rolling out new Bridget units across Terminal B throughout the coming months [1, 2].
